Steve Jobs's Secret to Greatness: Yogananda

June 21, 2015 - By Prof. Hitendra Wadhwa

The story of the spiritual teacher who was a silent force in the life of the most important entrepreneur of our times.

Steve Jobs planned every detail of his own memorial service, held at Stanford University in October 2011, including the brown box each attendee received as a farewell gift. One of those attendees was Mark Benioff, CEO of, and two years later at a TechCrunch Disrupt conference he recounted his feelings at the moment when he opened the box: "This is going to be good," he recalled. "I knew that this was a decision [Steve] made, and whatever it was, it was the last thing he wanted us all to think about."

The box contained the book "Autobiography of a Yogi" by Paramahansa Yogananda. Benioff continued: "Yogananda…had this book on self-realization…[Steve's] last message to us was that here is Yogananda's book…Actualize yourself.