Petra has been with IPL since inception, having helped architect IPL’s innovative digital learning programs and directed many of the company’s marketing, strategy and content-driven initiatives. She leads IPL’s Coaching Practice, and IPL clients she has recently served include Harlem Children’s Zone and The Holdsworth Center.
Petra brings to these roles a rich set of C-Suite experience. A former media and entertainment executive she has worked extensively with brands, has managed growth initiatives across multiple media platforms and has affected organizational change from the inside out. She held the roles of President of Time Inc’s This Old House Ventures, Executive Vice President at Bertelsmann Inc. and Head of Bertelsmann Content Network. She was also Vice President, Television in the early days of Martha Stewart Living Omnimedia, a consultant for the Boston Consulting Group and an investigative TV reporter in Germany. Petra has an MBA from the Wharton School at the University of Pennsylvania.
In her spare time, Petra is passionately involved in her three kids’ school district and enjoys being a learner again in the pursuit of karate.